The Commission on European Contract Law recognizes that throughout Europe there is great interest in
developing a common European ....... and commercial law.
....... can reduce your risk and help protect your investment: if one asset class in your portfolio is performing
poorly, there's a chance that another asset class within your portfolio will be performing well.
If a smaller company loses a few key executives, or if the economy takes a ....... for the worse, it only takes a
few nervous investors to cause the stock to drop drastically.
Market capitalization is important because history has shown us that the stocks of companies with different
market caps ....... differently in terms of return and risk.
Market capitalization (market cap) is a measure of the size and value of a company; to determine this, you
simply multiply the number of the company's ....... shares of stock by the market price of one share.
Asset classes are the categories that your different investments ....... into — such as cash, bonds, large-cap
stocks, small-cap stocks, and international stocks.
The creatives are the brilliant executional thinkers, working in teams made up of a copywriter and an art
director to develop the planners' ideas and think up ads which will give brands a strong competitive ........
The planner's role is to find the most ....... communication strategy and develop a real insight into the
relationship between the brand and the consumer.
Of the three central roles — account manager, planner and creative — only the account handlers manage the
relationship with the client on a ....... basis.
Media expansion causes problems for advertisers, but it also presents new opportunities by increasing the
possibilities for effectively targeting individuals, rather than taking a ....... approach.
Media, telecommunications and electronics are converging to become one giant industry, illustrated by
powerful ......., such as the merger between AOL and Time Warner.
Advertising's global landscape is changing constantly, as agencies and holding companies consolidate to
achieve international clout and economies of ........
