Stephen Whyte, CEO of Leo Burnett, observes that Marshall McLuhan may have had his ....... when uttering
his much-quoted statement, "Advertising is the greatest art form of the 20th Century".
A good rule of .......: Lease money factors, converted to an annual interest rate, should be comparable to, if not
lower than local new-car loan interest rates.
When you lease, you're ....... the leasing company's money while you're driving their car and they rightfully
expect you to pay interest on that money, the same as with a loan.
Manufacturer's ....... Retail Price (MSRP) is the full price for a vehicle as displayed on its window sticker,
including optional packages and destination charges.
Depreciation is the difference between a vehicle's original value and its value at lease-end (....... value), and is
the primary factor that determines the cost of leasing.
LeaseGuide.com author Al Hearn explains that automobile leasing is based entirely on the ....... that you pay
for the amount by which a vehicle's value depreciates during the time you're driving it.
A quality assurance group within each business unit is responsible for verifying that the product and each
manufacturing site meets the required ........
The product and process design stage involves turning the concept into a tangible product design and
transforming that design into ....... prototype or pilot.
The concept development phase requires a more formal review and planning process that ensures the
concepts are technically feasible, will make a ....... product, and will allow the organization to make a profit.