The American Productivity & Quality Center study identified specific sources that tend to be good idea ....... for
new product development, including market research, focus groups, third-party/inventor input, and
brainstorming.
The NPD process can be ....... into four general categories: idea generation, concept development, product
and process design, and production and delivery.
In addition, the NPD process needs a "champion", who is ....... with monitoring and adjusting the process as
new experiences, good or bad, present themselves.
Team membership is vital to the success of the group; ....... program managers to select those individuals they
determine to be of the greatest value is a critical step.
An open communication environment enables team members to ....... ideas around the group, receive
feedback more quickly, and facilitate brainstorming sessions.
This white paper by the American Productivity & Quality Center explains that the most successful new product
development teams are ......., with representation from a core group of areas such as finance, marketing,
manufacturing, design, engineering, and research.
It is humbling for the company that pioneered mass production of the automobile to admit nearly 100 years
later that it took its eye ......., that it sacrificed engineering prowess in what ironically was an attempt to make
itself more efficient.
This demonstrates that OEMs run the risk of becoming ....... to the technical capabilities — or liabilities — of
their suppliers if they merely purchase, rather than engineer.
The Firestone tire ....... got the most attention, but in many respects it was merely a symptom of a much
broader ailment afflicting the No. 2 auto maker.
